The VIP Roll is home to the best entertainment news on the internet. The site offers exclusive access to the latest celeb stories, videos, and photos. We also have a strong focus on celebrity lifestyles & net worth. Aside from that, we cover exciting news on pop culture.
As an independent entertainment site, The VIP Roll was founded by Beth Sparrow, an experienced marketing professional. She established the site in 2018 and initially worked on the research, content creation, and marketing on her own. With a limited set of hands, she was only able to create a few posts every week. Still, she was able to maintain a high quality of content and ran an aggressive marketing campaign for the website. She mainly used social media sites to promote her content and would engage in discussions on Reddit. She’s also experienced in search engine marketing, and this experience has helped the site rise higher on search engines. As a dedicated follower of reality TV shows, Beth has been passionate in the research of interesting celebrity gossip stories.
As the website grew, two more people joined the team, further increasing the output of the site. Mona Douglas and Wayne Marshall now help with tasks such as the editing of articles on the site. Mona is currently pursuing a college degree in economics and is able to balance school work with content creation. She has previously written satirical pieces for online magazines and is now helping The VIP Roll get a little more humorous.
Wayne is the only member of the team who has a background in journalism. Aside from helping with the writing of entertainment stories, he edits all posts to make sure they are factually accurate and grammatically correct. In some cases, we collect information from anonymous sources and hide their identities to avoid putting them at risk. In such cases, Wayne has to take steps to ensure that the information is reliable.
The VIP Roll is based in California and naturally focuses more on American entertainment stories. That said, we don’t shy away from interesting entertainment stories in Europe and other parts of the world. While our team is still small, we try to dig deep and come up with trusted and quality news stories from all around the globe. Our goal is to make the internet more inclusive, empathetic, and creative. Regardless of who you are or what you believe in, you will find our posts relatable and entertaining.
We may get sponsored posts once in a while. These are simply articles that are meant to promote certain products, services, or events. To maintain transparency with our readers, we always include a label for sponsored posts.
We do not have a paywall and our content is available free to readers. As such, you are kindly asked to whitelist theviproll.com if you are running an ad-blocker.
Beth Sparrow
Editor in Chief
Verification and fact checking
Now and then, we may need to make corrections to our articles. This usually happens when more reliable information comes to light. In such cases, we act fast to fix the inaccuracies and attach a note at the bottom apologizing for the errors. If the error hurt the reputation of certain individuals, we ensure that the notice is a lot more prominent.
Unnamed sources
Journalists have an obligation under IPSO’s Editors’ Code of Practice to protect their sources, but we also have a duty to establish that the sources we use are reliable and that material has been appropriately obtained. Story provenance is ultimately the responsibility of the Editor in Chief.
When using unnamed sources, we rely on the integrity, experience and professionalism of our staff. Our aim in hiding the identity of the sources is strictly for security, and we don’t necessarily aim at protecting them from accountability for their opinions.
We are a proud partner of The Trust Project, an international initiative to make it easier for readers to find out more about the organisations and the people providing them with news, and to support quality journalism.
Corrections policy
If you believe a story we have published is inaccurate, please contact the editorial team. You can contact us by:
- Email: editorial [at] the viproll com
- Phone: 650-266-3756
- Write to: The VIP Roll, POB 373 11024 Balboa Blvd Granada Hills, CA 91344
Contact us
If you have any questions, concerns, comments, content suggestions, or anything you’d like to discuss, leave a message!
General queries: editorial [at] the vip roll com
For other departments, please contact:
Media/Press: media [at] the viproll com
Advertising: advertising [at] the viproll com